Dairy Disrupted
Consumers are finding more reasons to turn to plant-based milk alternatives, although taste is still sometimes a purchase barrier.
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With many consumers drawn toward the health and sustainability benefits of plant-based products, sales of nondairy milk alternatives are growing at a faster clip than their dairy counterparts. And it doesn’t hurt that plant-based milk products are becoming more price competitive.
U.S. plant-based milk sales reached $2.2 billion for the 52 weeks ending April 17, about 15.2% of the bottom line for traditional dairy milk, which had sales of $14.6 billion for that same time period, according to data …
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