Two years and counting after the start of the COVID-19 pandemic, consumer passion for culinary excitement, healthier eating, and new products that suit a post-pandemic lifestyle continue to generate more premium food and beverage opportunities. In fact, the $170 billion specialty foods category is projected to hit a compound annual growth rate of 4.5% from 2021–2025, according to the Specialty Food Association (SFA).
Despite an increase in value-driven behaviors, indulgence in superpremium/premiu…