‘Tis the Season for Trend Watching

Type “2024 trends” into your favorite search engine and you’ll get a plethora of results ranging from fashion, lifestyle, and color to technology, retail, and e-commerce. Add “food” or “flavor” to your search terms, and our very own Food Technology magazine may surface near the top, along with predictions from market intelligence agencies, consulting groups, and others.

Trends are emerging all the time, and there are a variety of reasons why people follow…