How Campbell Revved Up Its Innovation Engine
Like some other leading CPG companies, Campbell Soup has refocused on tapping into in-house product development expertise rather than acquiring it from outside. Here’s a look at how they did it, and how it’s paying off.
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For last year’s winter holidays, a Campbell Soup Co. culinary team worked to develop an assortment of new recipes for side dishes, promoted online in a snappy package marketers called “State of the Sides 2022.”
The recipes utilized Campbell’s brands and products in new ways, including twists on classic fare (vegetable stuffing featuring Swanson vegetable broth in addition to traditional Pepperidge Farm herb-seasoned bread cubes) and original recipes such as Creamy Tahini B…
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