Reduce CO2 emission

Dale Buss

Article Content

    Like many food brands these days, Airly snack crackers are the result of a passion project. Creating Airly—one of the first explicitly “climate-friendly” brands on U.S. grocery shelves—involved two experienced executives at Post Holdings, Jennifer McKnight and Mark Izzo, who wanted to advance the industry beyond the vague sustainability positioning that has held sway in better-for-you marketing for two decades.

    As two of the three co-founders of Bright Future Foods, a subsidiary of Post Holdings,…

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    About the Author

    Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).