Can Food Brands Help Reverse Climate Change?
Despite the risk of greenwashing allegations, food companies are tackling multifaceted initiatives to shrink their carbon footprints. Will consumers get it, and how much does it really matter to them?
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Like many food brands these days, Airly snack crackers are the result of a passion project. Creating Airly—one of the first explicitly “climate-friendly” brands on U.S. grocery shelves—involved two experienced executives at Post Holdings, Jennifer McKnight and Mark Izzo, who wanted to advance the industry beyond the vague sustainability positioning that has held sway in better-for-you marketing for two decades.
As two of the three co-founders of Bright Future Foods, a subsidiary of Post Holdings,…
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