Just about everyone knows that it’s a good idea to eat more fruits and vegetables, and about seven in 10 consumers are trying to do so, according to Datassential.

HealthFocus reports that four in 10 consumers say a claim that identifies a full serving of fruits or vegetables is very important to them. And six in 10 consumers either frequently or occasionally add fresh fruit or vegetables other than salad as an appetizer, side dish, or dessert accompaniment to restaurant takeout foods, acco…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan