Cultivating Acceptance of Novel Technologies
Helping consumers get comfortable with cellular-based meat requires understanding their moral values.
New technologies make it possible to create poultry, beef, and seafood from the stem cells of a chicken, cow, and shrimp, respectively. And producing foods from stem cells eliminates the animal welfare and environmental concerns associated with conventionally produced meat, poultry, and seafood.
However, if consumers choose not to purchase or eat these cell-based foods, the technology doesn’t mean much. In the Tuesday featured session, “Consumer Acceptance as Barrier and Opportunity f…
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