After an extended period of economic uncertainty and market volatility, consumers are thinking carefully about their food and beverage choices, says Lu Ann Williams, global insights director, Innova Market Insights.
Just what are food and beverage shoppers willing to compromise on? And where won’t they compromise? Those questions are at the heart of “Redefining Value,” which is Trend No. 1 in Innova’s annual compilation of the year’s top food and beverage trends. Th…
Older adults, numbering 124.4 million in 2025, represent an important and potentially untapped market for food and beverage companies.
Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.
Worn down by inflation and uncertain economic conditions, food and beverage shoppers want products that deliver tangible benefits per dollar.
Retailers are expanding and upscaling their private brand assortments as more consumers seek high-quality products at reasonable prices.
With consumers increasingly looking for enhanced nutrition, the functional foods market must find a way to balance the addition of in-demand ingredients with minimal processing.