Mary Ellen Kuhn

Mary Ellen Kuhn

After an extended period of economic uncertainty and market volatility, consumers are thinking carefully about their food and beverage choices, says Lu Ann Williams, global insights director, Innova Market Insights.

Just what are food and beverage shoppers willing to compromise on? And where won’t they compromise? Those questions are at the heart of “Redefining Value,” which is Trend No. 1 in Innova’s annual compilation of the year’s top food and beverage trends. Th…

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    About the Author

    Mary Ellen Kuhn is executive editor of Food Technology magazine ([email protected]).
    Mary Ellen Kuhn
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