A. Elizabeth Sloan

Everybody loves bread! Fresh in-store bakeries sales top $15 billion. Subway, baking fresh bread daily, is the nation’s seventh largest restaurant chain, with sales of $3.5 billion. Creative crusts have added a new competitive element to the $30-billion-plus pizza business, specialty breads top the list of most purchased gourmet food items, and “wraps” and “hot pockets” have provided lucrative natural packaging options for today’s portable fare.

CONSUMER TRENDSBread has also gained importance in restaurants. In…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe