It’s a great time to be in the food business. Anything goes! Fried foods and fresh. Big bites and tasting flights. Healthy and high fat. It’s a trend-trackers nightmare and a marketer’s dream!
In the next few years, the food industry will be challenged by the most mature, wealthiest, and most sophisticated consumer in history. The high incidence of restaurant exposure, the mega-trend to “take-out/take-home,” and the growing popularity of samplers, ethnic buffets, and signature “tasting” appetizer…