A. Elizabeth Sloan

Americans have never before been so obsessed with, or lived so vicariously through, food. In fact, food is now America’s favorite topic of conversation. Cited by 75% of consumers, it’s followed by travel 71%, restaurants 64%, and movies 61%, according to Bon Appetit’s 2002 How America Eats survey. Not surprisingly, the nation’s 78 million aging Baby Boomer “foodies”—the most culinary literate, most food-active, and highest-disposable-income generation in history—have created a powerful market fo…

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