Restaurant-Goers Are Super Savvy and Sophisticated

Americans have never before been so obsessed with, or lived so vicariously through, food. In fact, food is now America’s favorite topic of conversation. Cited by 75% of consumers, it’s followed by travel 71%, restaurants 64%, and movies 61%, according to Bon Appetit’s 2002 How America Eats survey. Not surprisingly, the nation’s 78 million aging Baby Boomer “foodies”—the most culinary literate, most food-active, and highest-disposable-income generation in history—have created a powerful market fo…