Donald Pszczola

Donald E. Pszczola

Mergers and acquisitions obviously can be very expensive, time-consuming, and complicated affairs. A strategic relationship or alliance in which two companies—frequently supplying very different ingredients—work together to develop a new ingredient or prototype can avoid these potential problems, while providing advantages for both parties.

An encapsulated fish oil, a dry free-flowing powder, may be used in breads and other baked goods. The ingredient is the result of an alliance between National Starch and Omega Protein.

A strategic alliance between companies may also prove to be an effective way to penetrate into a particular market or meet a growing trend. For example, in th…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola