A. Elizabeth Sloan

Some of the most lucrative and sustainable mass-market food trends debuted in gourmet and specialty markets. For example, energy beverages, nutrition bars, and sports drinks originated in the sports performance segment. Refrigerated salad dressings and pre-cut and bagged salads first appeared in natural food markets. Bottled water came from health and natural food stores; imported, artisan, and high-end natural cheeses from gourmet delicatessens; and fortified yogurt smoothies from health food s…

Wild Oats Markets feature sections such as the deli section show above that showcase natural and organic foods.






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