Aaron L. Brody

Bursting into a leadership slot in the United States’ growing $80-billion fresh produce industry is the often-overlooked $12.5-billion segment of pre-washed, pre-cut, and actively packaged fruits, vegetables, and ready-to-eat salads.


“Fresh-cut” produce delivers convenience plus a relatively easy way to increase consumer consumption of allegedly “healthy” fruits and vegetables. It has established a new paradigm in the consumption of fruits and vegetables, so much so that most members of new gener…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe