What’s Fresh About Fresh-Cut

Bursting into a leadership slot in the United States’ growing $80-billion fresh produce industry is the often-overlooked $12.5-billion segment of pre-washed, pre-cut, and actively packaged fruits, vegetables, and ready-to-eat salads.

“Fresh-cut” produce delivers convenience plus a relatively easy way to increase consumer consumption of allegedly “healthy” fruits and vegetables. It has established a new paradigm in the consumption of fruits and vegetables, so much so that most members of new gener…