New Twists in Formulating

My first business enterprise, like that of many youngsters, was the operation of a lemonade stand. Ingredient needs were simple—water, some lemons, and a little sugar. And there were always thirsty customers around, especially when the summer got hot.

Today, with everyone carrying around their own bottled water—in countless varieties, no less—I suppose my lemonade stand would have had a much harder time succeeding. In fact, I probably would have been bankrupt long before puberty set in. Unless, o…