Banking on the Boomers

With America’s 76 million Boomers spending more than any other age group on groceries and restaurant meals, according to Technomic, Inc., focusing on the food preferences of these 42- to 60-year-olds is an important business strategy.

Still accounting for the vast majority of the workforce, this well-off, time-crunched group is a prime target for fresh, healthier, and higher-quality convenience foods (see "Demographic Directions: Mixing Up the Market," Food Technology, July 2005). According to Pa…