Health and wellness for food companies is no longer an option—it’s the price of doing business,” said Cathy Kapica, Vice President, Global Health and Wellness, Ketchum, and a speaker at the inaugural Food Technology Presents conference held Feb. 27–28, 2008. For contemporary consumers, “health is the new wealth,” observed Kapica, adding that this has opened the door to a major opportunity for food and beverage makers because shoppers are seeking products that will preserve and improve their heal…