Mary Ellen Kuhn

Health and wellness for food companies is no longer an option—it’s the price of doing business,” said Cathy Kapica, Vice President, Global Health and Wellness, Ketchum, and a speaker at the inaugural Food Technology Presents conference held Feb. 27–28, 2008. For contemporary consumers, “health is the new wealth,” observed Kapica, adding that this has opened the door to a major opportunity for food and beverage makers because shoppers are seeking products that will preserve and improve their heal…

Figure 1. Top 10 ‘functional foods’ named by consumers in response to the question, ‘What is the (first/second/third) food or food component that comes to mind that is thought to have health benefits beyond basic nutrition?’

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