With consumers watching cooking shows like soap operas, gourmet/specialty/fancy food sales in the United States topping $63 billion in 2007, and celebrity chefs like Emeril Lagasse creating personal empires in excess of $150 million, the “foodie” revolution shows no signs of slowing down (Schoenfeld, 2005). More than 5 million Americans download recipes from the Food Network Web site each month. Moreover, it’s a global movement; “superchef” Martin Yan has hosted more than 1,800 cooking shows air…