Donald Pszczola

Donald E. Pszczola

One of the exhibitors at the 2008 IFT Food Expo will be showcasing a “Foodoo” Café at its booth. Which brings to mind the question: If there is such a thing as foodoo, what kind of foodoo do you do? Or to put it another way, what kind of power does foodoo possess to help today’s food formulator address a changing marketplace?

Naturally, the term shouldn’t be confused with voodoo, which is a type of religion characterized by certain rituals closely associated with nature. And for those who watch m…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola