Opportunities to Provide Wellness and Vitality

Modern lifestyles and poor diets are linked to an overweight population with chronic inflammation and a lack of wellness and vitality. Consumers react to potential paths of improvement in a number of ways and food companies seek to provide products to address shoppers’ interests in new offerings.

The belief that current raw materials and farming practices are related to the problem has led to the resurgence of ancient grains (e.g., quinoa, chia seed), heirloom vegetables grown without pesti…