Shopping the Perimeter
Consumers have gravitated away from the center of the store, drawn to perishables like produce, seafood, dairy, refrigerated meals, and fresh bakery and deli products, which translates to strong opportunities in these categories.
There’s no doubt that the future of food is in fresh. Fresh is second only to low price as the most desired food label term at retail (HealthFocus, 2011). The quality/selection in fresh departments is the third-most-important factor for consumers when they are choosing a supermarket, right after low prices and a clean, neat store (FMI, 2012a).
Forty-four percent of meal preparers say it’s very important—and an additional 29% say it’s somewhat important—that dinner …
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