Melanie Zanoza Bartelme

Transparency drives consumer preference
If brand loyalty of consumers toward food products is not officially dead, it may indeed be on life support,” notes Label Insight’s Food Revolution Study, which found transparency to be a key reason consumers may choose one brand over another.

Ninety-four percent of respondents say that it is important to them that the brands and manufacturers they buy from are transparent about what is in their food and how it is made, and 37% say they would sw…

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