Making Over Pasta and Noodles

Could “carbophobia” be cutting into pasta sales? Yes, according to market research firm Mintel, which reports the compound annual growth rate (CAGR) for pasta from 2011 to 2015 was -2% in Italy, -2% in the United Kingdom, and flat in Australia, Canada, France, and the United States (Mintel 2017). But this doesn’t mean pasta is passé; it just means a reinvention of sorts is needed. “The next wave of pasta products we are seeing gaining in popularity have added nutritional benefits brought by natu…