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E. Liz Sloan

A. Elizabeth Sloan

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    COVID-19 stay-at-home behavior in 2020 had a devastating impact on the foodservice sector, but for marketers of pantry staple products—both shelf-stable and frozen—it was a catalyst for unprecedented sales growth. IRI statistics for the pandemic 26-week period ended Oct. 4, 2020, versus the same period a year ago, tell the story: During those months, the dry grocery and frozen food departments combined added nearly $17 billion to multi-outlet retailers’ bottom lines. (Multi-out…

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    About the Author

    A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

    E. Liz Sloan