Center Store Moves Center Stage
As pandemic restrictions ease and more consumers begin to eat outside the home, convenient, restaurant-quality, and seriously healthy fare will be critical for maintaining center-store sales momentum.
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COVID-19 stay-at-home behavior in 2020 had a devastating impact on the foodservice sector, but for marketers of pantry staple products—both shelf-stable and frozen—it was a catalyst for unprecedented sales growth. IRI statistics for the pandemic 26-week period ended Oct. 4, 2020, versus the same period a year ago, tell the story: During those months, the dry grocery and frozen food departments combined added nearly $17 billion to multi-outlet retailers’ bottom lines. (Multi-out…
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