Elizabeth Brewster

Consumers are staying sweet on products that reduce or eliminate sugar, but they’re getting fussier about which alternative ingredients replace the ubiquitous sweetener. Natural sweeteners that look good on a label are the flavor of the moment—as long as they can meet or exceed expectations for taste.

“Today’s consumers are pressuring developers to reduce or eliminate sugar in their products, but they’re unwilling to sacrifice sweetness, mouthfeel, and delicious taste—benefits that sugar is ofte…

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About the Author

Elizabeth Brewster is a freelance writer based in Evanston, Ill. ([email protected]).