What’s Novel in Frozen Desserts

Although traditional, old-school ice cream has seen retail sales melt a bit over the past year, perhaps due to consumers venturing out to their favorite scoop shops again, other types of frozen desserts have continued to gain palate share. To achieve growth, brands have branched out with new flavors and formulations, some of which address consumers’ wellness concerns.

“The whole frozen category, in its own right, is up and to the right [on sales charts], especially with what we’ve experienced ov…