Generational Market Opportunities
Smaller households, younger adult consumers, and urban dwellers will have an outsized impact on the food and beverage industry.
Article Content
The aftereffects of the extended COVID-19 pandemic and crushing food price inflation aren’t the only factors reshaping the U.S. food and beverage landscape. Major demographic transitions are playing a significant a role as well.
Consider the following facts and figures from the U.S. Census Bureau and research/consulting firm Circana:
- The average U.S. household size is now 2.5 people, the smallest ever.
- Seven in 10 U.S. households do not have children present.
- One-person households account for …
About the Author
Top