Pizza Sales Cool Off
Faced with slowing sales, pizza makers are targeting specific slices of the market, including both indulgence seekers and consumers with special dietary concerns.
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Frozen pizza sales have tapered off somewhat as the pandemic has done the same, with dollar sales remaining high but mostly due to inflation. However, consumers remain enamored of pizza in the deli as a fresher option that’s closer to restaurant quality at more affordable prices.
The U.S. frozen pizza subcategory gained 10.7% in dollar sales to reach $6.8 billion in grocery, drug, mass market, and other channels, although unit sales fell 2.8% to less than 1.4 billion, according to data from…
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