Connections With Consumers Needed to Dispel Misinformation

To convince consumers that food tech innovation initiatives are beneficial, food scientists need to come out from behind their curtain of academic degrees and other professional accomplishments to make a gut-level connection and meet consumers where they are—whether that’s on social media, in chat rooms, or watching television—before trying to reason with them.

That’s according to panelists who took part in a multi-session conversation on the topic of, “How do consu…