Traveling an Interactive Path to Ideation
Hundreds of IFT FIRST Innovation Lab visitors took part in an immersive product development exercise on the Food Expo floor.
More than 900 IFT FIRST attendees navigated an interactive path toward product development creativity in the Innovation Lab held on the Food Expo floor on the final day of the event. The journey was intellectually stimulating, productive—and fun, participants said.
At the first Innovation Lab station, those who took part got to choose a consumer profile to help them focus their product development ideation efforts. The profile options spanned a range of generations, extending from Sam, a 2…
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