Elizabeth Sloan

There’s no doubt that the tough economy has caused consumers to rethink what is important to them and to make trade-offs when buying food. But the big questions for the packaged food and restaurant industries are which of these behaviors are likely to stick, which ones will be most important, and then how can marketers make use of these insights to create value in the years ahead.

The New Value Equation

A. Elizabeth Sloan, Contributing Editor to Food Technology and President, Sloan Trends Inc.; Barbara Katz, President,…

Figure 1. How shoppers think about affordability. From The IRI Affordability Report, 2009.

Figure 2. Expected Food Sourcing in 2009 Based on Current Use. From Technomic Consumer Survey, May 2009.

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