Yogurt Category Segmentation
If you thought yogurt had reached its segmentation limit from fruit on the bottom to a whipped, aerated product to beneficial microbes for digestion, think again. The Dannon Co., White Plains, N.Y., is rolling out a line of Activia Selects yogurt in French, Greek, and Parfait varieties. French is a silky and fruity French blended yogurt. It is available in cherry, blackberry & raspberry, mango, and pineapple. French style yogurt comes with large pieces of fruit (s…