Mixing Fun and Function in Kids Foods
Product development in kids’ foods is driven by a host of factors, including parents’ desire for healthy, natural foods free from artificial ingredients that will help their kids meet developmental milestones but also deliver on taste and fun.
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The world is changing—today’s adults are choosing to have fewer children and doing so later in life, if they have them at all (Packaged Facts 2016). Over the past decade, the number of households that include children has been declining; now just 28% of U.S. households (35 million) include children younger than 18 (Mintel 2016a).
Still, however, Generation Z—those aged 20 and younger—represent a quarter of the U.S. population, and today’s kids are tomorrow’s shoppers (FONA 2016a). In addition, th…
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