You’ve just come up with a great new business concept. Your closest friends think it could be really big and some even want to back you. You do your homework and build a small but capable team. You make compelling pitches to the investment community and get some decent funding. You launch your concept with enthusiasm, promise, and a plan.
But 18 months later you’re dead in the water. Kaput. What happened? While every startup failure is unique, there are some common pitfalls. According…