When It Makes Sense to Make a Pitch

Three minutes. That’s how long the 15 participants in the FoodBytes! pitch competition held in Chicago earlier this fall had to tell their stories to a panel of judges and an audience that included potential investors, food company representatives, and members of the media. 

But preparing for those three minutes on stage—and the brief question-and-answer period that followed—required a considerably more substantial investment of time and energy. So what makes it worth the …