Karen Nachay

Karen Nachay

Color Goes Natural

Like other food ingredient categories, the colors area has exploded with new naturally derived ingredients to satisfy the growing demand. A reported 19% of U.S. consumers in 2018 said the phrase “no artificial colors/flavors” influences their purchase decision when buying foods and beverages, according to Innova Market Insights.

It wasn’t that long ago that the natural colors available typically had any number of drawbacks. The range of colors was limited and the hues themselves…

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About the Author

Karen Nachay, Senior Associate Editor, writes about ingredient research and developments, global issues, and consumer and culinary trends that affect the food industry, specifically the product development sector.
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Karen Nachay