Kids Change Things

Family households* have never offered a greater diversity of new food and beverage opportunities. As of mid-May, households with children accounted for 36% of food and beverage product sales and 41% of growth, according to information shared in IRI’s “Tracking the Dramatic Pivot of U.S. Consumer and Shopper Behavior” webinar.

One in 10 households has preschoolers, 21% have kids in the primary grades, and 14% have high school students, according to IRI. With three-quarters of children schooling re…