Dale Buss

The fast pursuit of entrepreneurial operations and ideas by major food and beverage companies over the past several years has been breathtaking to watch. And maybe more so in the case of Kellogg than just about any other consumer packaged goods (CPG) giant.

What company could be more identified with the legacy of the industry and its emphasis on volume-manufactured foods for the mainstream market than a titan of the ready-to-eat cereal business that diversified many years ago by buying a big make…

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).