Dale Buss

The flexitarian movement by consumers has raised an interesting question for corporate innovators and entrepreneurs: If more shoppers are conscientiously putting some meat products and some plant products on their plates to balance their diets, why not just combine animal and plant ingredients in a single item and save them the trouble?

In fact, that’s what an increasing number of CPG players are doing, from giants such as Perdue to startups like Seemore Meats & Veggies. And yet big hang-ups …

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About the Author

Dale Buss is a freelance writer based in Rochester Hills, Mich. ([email protected]).