Marketing Pull vs Technology Push
Combining a consumer need and new technologies that provide a strong technical base for differentiation is key to successful new product development
Whether a new product is born from consumer needs or from scientific advance has been debated endlessly. But it isn’t one or the other, and the chicken/egg question is not cogent.
Most new products are developed to fit specific consumer needs, but the availability of cutting-edge science helps solve the problems of filling needs with greater specificity. In successful groups, teams form around some key champions, either of technologies or of product concepts. In a few cases, teams form around cha…
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