How Generations View Convenience
Boomers, Gen Xers, and Millennials define convenience differently and take different approaches to meal preparation.
Convenience, as a consumer value and product benefit, has been on the table for as long as people have been rushing to put dinner there. Food marketers and companies have focused on convenience as an increasing consumer need, and food technologists have been key in this effort.
Advances in food technology have allowed companies to invent new forms of ingredients and food products with added functionality. Those advances made it possible to store foods on the shelf longer, ship foods further from …
Top