Picking Consumers' Brains with Mind Genomics

As food science, food technology, and food design and development mature, we see an increasing emphasis on the mantra, “understand the consumer.” At the end of the day, of course, it’s what the consumer feels about what the industry offers and how the industry behaves in critical situations that’s going to make a difference. We can pride ourselves on technological and nutritional prowess, on hygiene and safety, on variety, but it’s really up to the consumer to tell us with his dollar vote whethe…